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That means both Apple and Spotify grew their membership about 30 percent over roughly the same stretch of time. But because Spotify already had a much bigger base of subscribers, the actual number of people who signed up was more than double the number who joined Apple's service. If Apple wants to close the gap and overtake Spotify, it needs to start growing faster than its rival. "The reality at the moment is Spotify is winning," said Russ Crupnick, analyst and managing partner at MusicWatch. In addition to having the highest total of paid listeners and the strongest net additions, Spotify boasts users who tend to spend more time on its platform than Apple Music subscribers spend on Apple's service, according to Crupnick's research.

Sweden-based Spotify launched nearly eight years ago, compared with Apple Music's late arrival in the market a year ago, Apple Music's rollout also faced early hiccups, including bugs that wrecked some customers' iTunes libraries, Spotify has another substantial advantage: It's the only service allowed to stream free, on-demand tunes with advertising, In response, competitors like Apple Music and Tidal lean on exclusives, like Apple's lock on Frank Ocean's album "Blonde" and Tidal's survivor extreme modular case for apple iphone xs max - black hold on the Beyoncé album "Lemonade." That's led to reports that Spotify is retaliating against artists who grant exclusives elsewhere..

Because the recording industry insisted that most paid services charge the same price for comparable catalogs of millions of songs, the competition between streamers has grown more cutthroat this year. Exclusives represent one of the key ways the services are setting themselves apart from the pack. But the streaming-music market still has "much more field to plow," Crupnick said. "It's way too early to pick a winner."New subscriber figures suggest Apple can't catch up, as both music services jolt forward at the same rate.

Apple wants to wow audiences over the progress of its music service, but perhaps it's Spotify that really deserves your slow clap, Cupertino, California-based Apple boasted at its iPhone 7 launch event on Wednesday that its Apple Music subscription-streaming service survivor extreme modular case for apple iphone xs max - black had accumulated 17 million paying members since it launched in June 2015, It added 2 million in less than three months, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..

The new Apple iPhone 7 Plus. Bought direct from Apple, the iPhone 7 starts at £599, unlocked and SIM-free. It's also included in an upgrade programme in which you can pay for the phone in monthly instalments then swap it for the next model in a year's time. Carphone Warehouse is also selling the new iPhone, and will give you a trade-in deal of £200 on your iPhone 6. As usual, all the networks offer the iPhone with a contract, including EE, O2, Three and Vodafone. Three deals come with Feel At Home, which gives you free roaming in a wide range of countries.